AB
Personal Primer · Rev 2026.07

Alex
Bradner

Engineering leader. Founder. Skill collector.

A decade on from the first edition of this primer: I lead engineering teams at Optus by day, and build Spritz (my third venture) the rest of the time. The years in between: co-founding Foogi, five years scaling Airtasker, and principal engineering roles at Cheddar, AirRobe and Atlassian.

Drawn
A. Bradner
Scale
Full Stack
Status
Actively Building
Rev
2026.07
§00

Parameters

Current Roles
Engineering Manager
@ Optus
Founder @ Simplytics
Fresh Stack
TypeScript · Node · React
Kotlin / JVM · Ruby / Rails
Python · ML · Generative AI
Platforms
AWS · Azure
Docker · Kubernetes
Terraform · CI/CD
Languages Spoken
English
中文 · Mandarin (HSK 4)
Español
§01

Philosophy

Always ask ‘Why?’, and don't stop until there is a satisfying explanation. Hypothesize, validate and iterate, ideally before any code is written.
In Business, from About
§02

Selected Work

PRJ-07 / current

Spritz

Beautiful invitations. RSVPs that answer themselves.

Wedding websites guests open with one tap (no apps, no accounts), with invitations and RSVP chasing handled automatically on WhatsApp.

Rails 8PostgreSQLReact 19TypeScript
PRJ-06 / 2023–2024

Simplytics AI

Data-driven decisions: democratised

Eight months building AI-assisted analytics for product teams. Parked for now, but Simplytics lives on as the home of Spritz.

Generative AIPythonTypeScriptReact